How to build a long-lasting relationship with consumers
We’ve talked about humility and accessibility and the barriers to entry within tech conversations. Transparency is a value that follows humility. It’s hard to build trust if consumers don’t feel like they can trust what they hear from tech companies and spokespeople. Transparency in any form of media is a balance. The consumer wants information, […]
Are You Understanding Technology Articles?
Have you ever read a tech article and got frustrated and traded it for something digestible? The words used to describe advances in technology, to grab attention, to bring the reader in are not working. Instead of communicating directly to the reader, tech gurus keep their understanding lofty, as if they hold the answer just […]
What is Missing from Tech Communication? Humility
It is a popular storyline. The rise and fall of the tech startup. WeWork becomes WeCrashed, a dramatic retelling of the infamous workplace turned cult that aired this past week on AppleTV+. Or the story of Elizabeth Holmes, the youngest female billionaire in the world, whose technological inaccuracies led to a massive fraud conviction. With […]
Leaving Your Job? What’s Wrong?
An exodus of workers from retail, warehouse, restaurant and bar, health-care and social- assistance jobs have pushed quits to record levels–4.5 million, according to data released a short time ago by the Bureau of Labor Statistics. These mass departures have been called “The Great Resignation” or more recently “The Great Reshuffle,” as people now are not only […]
ODWYERS: KEN MAKOVSKY ON 10 SWEEPING CHANGES THROUGH 40 YEARS IN BUSINESS
Over the past forty years, our industry has survived and prospered, during times of peace, prosperity and stability as well as uncertainty, polarization and challenging economies. With that long-term perspective in mind, here is my opinion of “the 10 most important” developments affecting PR in the past 40 years.
